The one with The First Retail store.

I got a great news today. The Shadow Heart got into the first retail store.

The concept and appearance of The Shadow Heart is positioned in between Art and Design. So I believe people visit an Art museum would appreciate the concept of the Shadow Heart more. Hence the first retail store carries the Shadow Heart is the museum store at

Madison Museum of Contemporary Art

And I got awesome message from the director at the MMoCA museum store.

Hi Hiro,
The package came today, thank you for sending it so quickly.  They look great and we will be featuring your jewelry in our Museum newsletter!!! It will be ready at the end of January and I will send you a copy. Thank you! The packaging looks great too. You did a good job. I hope to give you a reorder soon.Happy Holidays.
Leslie Genszler
Director of Retail Operations
Madison Museum
 of Contemporary Art
227 State Street
Madison, WI.  53703
Her email made my day, I will not forget this.
Designer @ OBJECTOUS

The one with The Shadow Heart.

It is all about LOVE. 

It was easy to pick "LOVE" for my first project simply because it should be the most important purpose of our lives, and yet is one of the most difficult feelings to truly express through an object. 

Love means many different things to different people and is a complicated emotion. It is not possible to define love by one particular standard. So in order to capture the true meaning of love, I needed to understand it’s underlying nature. My thought process led me to two key facts:

  • It can be felt, but cannot be touched. 
  • It is always present, but not always shown.

It is a pure emotion that inspired me to create an object that would help people to express their feelings of love.
How could I truly and accurately embody this invisible but ever-present feeling?
I wanted an object that could draw a parallel to nature of love: always there, but not always seen. (it makes it more precious.)

Then I realized the similarities in the appearance of a shadow - an image cast on a surface, following the shape of an object intercepting light.   
Then couple that with the more obvious heart symbol that is used as a universal representation of love, perhaps because it is an emotion that comes from your heart. 

Now my mission was trying to create a shape that did not outwardly  appear as an actual heart, but would cast a shadow of it. 
This, I feel, is the embodiment of love not always being seen, but always being present.


After several attempts and different prototypes, I successfully created the perfect model of a “Shadow Heart”, that I could easily fashion into pendants for necklaces.

Designer @ OBJECTOUS